Make your homepage more mission, less mystery.

RU Ready to lift your nonprofit?

Imagine this: A potential donor, volunteer, or future board member lands on your nonprofit’s website. They’re eager to learn about your work, but instead of clarity, they’re met with a homepage that’s… well, a little vague. A scenic stock photo, a clever tagline, maybe an inspiring quote. But what do you actually do? Are you feeding families?  Saving sea turtles? Preserving your city’s oldest water tower? (Hey, every cause has its audience.)

Your homepage is prime real estate—don’t waste it. Your mission statement should be front and center. Not buried three clicks deep under “About Us” or hidden behind a scrolling banner that moves faster than anyone can read. A visitor should be able to glance at your homepage and immediately know who you are, what you do, and why it matters.

And while we’re at it, let’s talk visuals. Your website shouldn’t look like a generic corporate brochure. Use real images that capture the heart of your work—your team in action, the people you serve, the impact you create. Show faces, places, and purpose. (Bonus points if your images are recent… you don’t want to look out of touch because the people in the pictures look way out of fashion.)

The bottom line? Your homepage isn’t a guessing game. Make it easy for visitors to connect with your mission in seconds. Because if they have to dig for it, they might just dig their way to someone else’s website instead.